We are committed to work towards ensuring gender justice for all, especially for women and girls, and building gender-egalitarian communities.
Dignified and rightful living free from all forms of discrimination, abuse, atrocities, and violence is a human right that all individuals deserve universally. However, gaps and gender disparities continue to exist across regions and cultural contexts. Gender inequality, discriminatory social norms and oppression hinder access to resources and opportunities for growth and development, which have a lasting impact on an individual’s ability to access health, education, employment, and overall development of decision-making process. This disparity continues to affect millions of lives, often beyond the binaries of men and women, although statistically, women and girls are the most disadvantaged.
PCI India is committed to work towards ensuring gender justice for all, especially for women and girls, and building gender-egalitarian communities. Through our program interventions and knowledge-exchange platforms, we are working on the issues of Gender, DEI (Diversity, Equity and Inclusion), Youth & Adolescents, and Social Norms.
We strive for gender equality and equity through bridging the gendered divide and facilitate empowerment-focussed life journeys in the communities and regions we serve. Providing multi-disciplinary solutions to complex regressive normative and behavioural practices is key to building an inclusive and equitable societies.
Our team believes in gender transformative approaches of solutioning and functioning on the foundation of enhancing agency and healthy growth & development. We work closely with communities, governments, and private sector players to encourage gender equality, social & financial inclusion and shifting norms for holistic empowerment and contribute to the fulfilment of Sustainable Development Goals.
Our gender-transformative strategies aim to develop scalable models for bringing transformations in gender norms, behaviors and practices. We use Human Centered Designs and Behavior & Normative Change Approaches, with a strong focus on strengthening communities. Our solutions are developed keeping the gender factors and the socio-ecological contexts into consideration, making them most feasible and acceptable in the communities. We are reaching out to millions of lives through gender-based program interventions, target population appropriate training modules, knowledge products & advocacy.
Deep Community Connect: Putting women and girls in the centre, our solutions ensure engagement of men and boys as stakeholder, families and communities as critical players for a holistic change towards progressive development of the society. Our initiatives use SBCC behaviour change approaches to shift regressive social norms around gender inequalities in a systematic manner to be able to stand the test of time and bring sustainability in the process.
Capacity Building/training: PCI India offers capacity building services to a range of development and government partners. Our team excels in designing and developing modules, playbooks and manuals, training/teaching learning materials as required and appropriate. Our training focus on technical topics, gender transformative approaches and development of individual & collective agencies, design norm shifting interventions, implementation and scaling up of interventions and measurement.
Social behaviour change communications (SBCC): PCI India offers a range of SBCC services, including information, educational communication and new age technology-based and digital products/services. We also produce mass media formats episodes for wider viewing to facilitate social behaviour and normative shifts. Our SBCC efforts are based on scientific frameworks of behaviour and norms change, which makes our efforts targeted and most effective. We ensure all-inclusive while respecting the diversity in our audience and regions we serve.
Research and Measurement: PCI India leads in brining gender to its core of research and measurement. We invest in innovative methodologies of evidence gathering which brings out the gendered nuances from the communities of interest. Our ways of engaging in the process enables scientific way of arranging study methodologies and data analysis, which provides us the right co-relation among the complex construct of factors and triggers. We use a mix-methods to ensure our decisions, our learning and our recommendations are based on right data and its context.
Documentation and corporate communication: PCI India has a dedicated team to provide services in documentation and dissemination of learning to wide range of stakeholders. Our documentation services include text, video and pic based formats. We focus on the effective communication aligned to the target audience and the dissemination channels.
Gender Labs: PCI gender lab is an in-house hub for developing and delivering products and solutions for empowerment and development. We work with our tech team to develop new-age digital solutions. Scalability and sustainability are underlying principles of innovating new solutions and products. We ensure engagement with aligned government department for wider reach and benefit of the people, especially women and girls. Our aim is to enhance empowerment experiences of women and girls, along with social & financial inclusion, through harnessing the power of digitalisation.
Gender Integration and mainstreaming: PCI gender team provides support to existing/on-going projects/programs and organizations to integrate Gender and DEI in its ways of working and measurement. This may include gender integration in overall strategy, HR functioning, program operations, measurement and learning.
Knowledge management: PCI gender team provide services for knowledge management on various thematic issues including health, gender, WASH, nutrition, GBV, economic independence, urban development etc. We use different virtual, in-person and hybrid formats for the purpose. Theories integrated gender focussed documentation and workshops/conference facilitation services are core to our offers.